SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
Author Archives: sitemster
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]
Improve Search Engine Optimization Using Content
Every day we are seeing more and more consumers rely on search engines to get their information. Many businesses utilize search engine optimization, SEO, to improve their rankings on search engines. There are many ways to improve SEO with the content being the most popular choice for some users. Today we will discuss steps that […]
How To Become An SEO Expert With Google
Have you been searching for a way to increase traffic to your website? Do you want to achieve higher rankings for the keywords related to that site? If you said yes to either question, then consider learning how to become an expert at search engine optimization. Being experienced with SEO will not only improve sales […]
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your […]
Best Techniques For Effective Search Engine Optimization
Are you in need of having substantial traffic come to your website? Do you wish that your site would be the first thing that a person sees when they search for a topic? If you answered yes to either question, then you may want to increase your rankings by utilizing search engine optimization techniques. Search […]
Four Techniques To Be A Master of Local Search Engine Optimization
Have you ever wondered about how to organically increase search results? The truth is that it is surprisingly easy to be ranked high in them. It’s so easy that if you are not ranking high, then you are likely missing out on your local search engine optimization (SEO). Now it’s likely not from your lack […]
Google Optimization Helps Improve Website Presence
Google is the most popular search engine available. When people search for a website, Google is the most essential part of finding them. Every day yields over 3.5 billion searches from users making it the largest search engine globally. You must position your website to appear on the first page of results to drive traffic […]
Key Factors That Affect Search Engine Rankings
The requirements for search engine optimization, SEO, are constantly changing. This makes it hard to keep up with the constant developments. If you can master them then you’ll have a better chance at reaching the top of the search engine rankings. This means that you’ll have more traffic over time which can lead to more […]