Despite being filled with an abundance of information, the Internet features plenty of inaccurate information. Much of this comes from unsupported options that are treated as factual by people who claim to have credible data. Some of these sources are obvious with their lack of credibility while others are more discrete with it. This issue causes consumers to deal with trying to discern what should and should not be believed. Especially in the cause of an Internet SEO marketing company.
Entrepreneurs and business people are more likely to seek advice about their business prospects using the Internet. Due to this influx of misinformation, many of them will be confused as to where to turn to. There is an abundance of blogs, eBooks, articles, and webinars released by those claiming to have vast digital marketing experience. It makes you wonder, how can you accurately find valuable information amongst them?
We understand how confusing it can be to know what to listen to and what to ignore. Here are some tips we have crafted to help you determine if an internet marketing company is worth your effort.
Quality Over Quantity
Certain credibility factors do not mean much in the grand scheme of things. Years in business and company size are factors that don’t accurately convey the skills that the company possesses. Many companies have been able to stay afloat by selling low-quality marketing services and reused advice to unsuspecting customers. To keep that from being you, perform a deep dive into a company’s online marketing history. That way you can truly see what that company is capable of.
Referrals, Reviews, and Testimonials
Don’t rely solely on their recommendations on LinkedIn. Search for reviews that span the course of the marketing company’s history. Ask for references directly. Contact companies listed on their website to learn more about their experience with them. By reviewing these real-world examples of their work, you will obtain a brighter picture of them. You will see whether this company has had a positive experience for their clients.
Contact a number of their clients to determine a pattern in their results. Look into all of their services from content marketing, social media marketing, search engine marketing, and email marketing. You may come across one or two clients dissatisfied with their service. As you check with more companies, you will gain a better sense of their credibility and expertise.
Hearing Them As A Leader
You can learn plenty from an Internet SEO marketing company by listening to them. If you have the chance, listen to them as they present at a conference, webinar, or event. Take the time to listen to how they deliver their message. Do they provide anything of substance while they talk or is it just fluff? Make note if they have been a keynote speaker for a reputable conference or summit.
Besides, consider looking for content that they have published online. This can be in the form of blog posts, eBooks, presentations, YouTube videos, or podcasts. After reading or watching their content, ask yourself some key questions. Were you able to learn something new that can be put into action? Did they utilize research and data that is indicative of a comprehensive study? Did they provide real-world examples and case studies to prove their point? Hearing and reading what they have to say can help you to determine their true knowledge and ability level.
Awards Recognition
A good sign of a credible source is a company awarded by their peers. The downside to that is many modern awards programs are different. Many view them as competitions and PR vehicles than actual awards programs. Others use them in some cases as a measure of revenue growth. These companies should instead rely on work quality and expertise.
Focus on their recent awards that emphasize their marketing work or recent campaigns that have made a substantive impact. You can even find examples of digital marketing strategies in listicle articles. Yes, they can be “clickbait” at times. However, some can include potential candidates and serve as a quality indicator than those “fastest-growing” accolades.
Active In Their Industry
An authentic online marketing company is likely to engage in advancing the industry. This means they are members of a national or local chapter of a marketing association. Seek businesses that have an active membership with reputable professional groups. Groups such as the Digital Marketing Association, American Marketing Association, and the Search Marketing Association. You have the chance to look up a member or inquire about membership with an association.
Bundled Deals
There are plenty of companies that position themselves as online marketing experts. They target small business owners in need of marketing assistance while on a limited budget. Some may offer monthly packages promising to deliver everything but only delivering one thing. These packages help to drive traffic and generate leads. However, some of these companies end up with junk emails and telemarketing calls. These emails and calls sell digital marketing services or Google AdWords programs at a discount. These companies are faux digital marketing agencies.
These companies often create cheap quality websites that recycle content from other blogs. They are also more likely to sell a client’s data to third party companies. Their work doesn’t show a true awareness or understanding of your particular industry, audience, or niche. The client has a monthly bill for services and results that never appear. These are telling signs that you should stay away from such marketers. Especially if they want to sell you a similarly packaged deal.
Summary
Are you looking for an Internet marketing SEO company to help raise your business profile? Then give a call to Supreme Systems today.
Supreme Systems is a digital marketing agency that is run by a group of passionate professionals of the craft. Our team offers strategies that allow for effective ideas to be shared with our customers. We offer our customers transparency, trust, and integrity that cannot be matched anywhere else. We have a track record of being successful in increasing the search engine rankings of our clients.
