To some people, search engine optimization (SEO) and digital marketing are the same things. This can be misleading even if it is not completely false. Both have their fair share of differences that keep them from being the same. So if you are unsure about what makes digital marketing different from SEO, don’t worry. Just continue reading as we discuss key differences between the two.
A Marketing Tool
One of the main differences between SEO and digital marketing is that SEO is a tool of digital marketing. Digital marketing is a combination of many tools and resources that help to drive customers to your website. Many marketing experts utilize SEO as a means to achieve this. Marketing teams use SEO as their first course of action. This is due to a website being the best place to attract potential customers. When a site is properly optimized, it can serve as a solid foundation for other potential marketing types. This means more money for the marketing group and the client.
Paid or Free Traffic
The second key difference between them is the process by which traffic gets to your website. Your website will appear on the highest rankings with SEO. They accomplish this by using certain keywords based on your business. This way, it appears in searches on Google and Bing. This translates to free organic traffic to your site. Having a page higher in the results means more free organic traffic. On the other hand, digital marketing focuses on paid traffic. This means that they use tools such as advertisements to generate traffic to your website. This usually means you have to pay the company to achieve this traffic.
Cost Of Doing Business
Both SEO and digital marketing have their own expenses that vary. For SEO, the only expense to worry about is the monthly payment to an SEO specialist. Their job is to make sure that your site is properly optimized. If your site is not being optimized right, then that can add to your monthly expense. Digital marketing has plenty of costs associated with its services. Including the services for a specialist, some ads need to be played on most of the top social media sites. Altogether this can result in spending thousands of dollars a month just to advertise for that coveted top Google spot. If a company’s budget is unable to pay for these expenses, then advertising for these ads stops.
Summary
SEO and digital marketing are similar but not equal. SEO only focuses on optimizing the site itself. Digital marketing encompasses all aspects of an advertisement. They focus on many aspects from design presentation to paid ads and customer visibility. So hopefully you now know what makes digital marketing different from SEO.
Supreme Systems is a digital marketing agency that is run by a group of passionate professionals of the craft. Our team offers strategies that allow for effective ideas to be shared with our customers. We offer our customers transparency, trust, and integrity that can not be matched anywhere else. We have a track record of being successful in increasing the search engine rankings of our clients.
