Whether you are an up and coming business or one that has been long established, you know the benefits of having a high-quality SEO campaign. Chief among these benefits is having an increase in profits and a larger customer base. SEO services have seen constant changes to what would be considered the best practice at […]
Daily Archives: 04/11/2021
The 7 Best Local Search Engine Marketing Services
The requirements for search engine optimization, SEO, are constantly changing. This makes it hard to keep up with the constant developments. If you can master them then you’ll have a better chance at reaching the top of the search engine rankings. This means that you’ll have more traffic over time which can lead to more […]
Finding A Credible SEO Internet Marketing Company
Despite being filled with an abundance of information, the Internet features plenty of inaccurate information. Much of this comes from unsupported options that are treated as factual by people who claim to have credible data. Some of these sources are obvious with their lack of credibility while others are more discrete with it. This issue […]
Can Any Inbound Linking Hurt My Ranking?
The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for […]
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]
Absolute Links vs. Relative Links – SEO Value
The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when […]
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]